THE HOME DEPOT INC.: SALES HAVE BEEN DECLINING FOR SEVEN QUARTERS

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THE HOME DEPOT INC.: SALES HAVE BEEN DECLINING FOR SEVEN QUARTERS
Scenario
TimeframeWeekly
RecommendationBUY
Entry Point367.29
Take Profit375.00, 382.81
Stop Loss362.00
Key Levels335.94, 343.75, 355.70, 367.19, 375.00, 382.81
Alternative scenario
RecommendationSELL STOP
Entry Point355.65
Take Profit343.75, 335.94
Stop Loss364.00
Key Levels335.94, 343.75, 355.70, 367.19, 375.00, 382.81

Current trend

The Home Depot Inc., the largest home improvement company, resumed growth within a medium-term ascending channel after a correction to the 339.60 area, which was associated with the publication of poor financial statements for the second quarter last week, testing 367.19 (Murrey level [7/8]).

Management reported revenue of 43.18B dollars, below the forecast of 43.79B dollars, while adjusted earnings per share amounted to 4.67 dollars against preliminary estimates of 4.52 dollars. At the same time, sales declined for the seventh quarter in a row, this time by another 3.3%, reducing the average check by 1.8%. Experts note that the deterioration in the indicators occurred because buyers postponed large home improvement projects amid high interest rates and a reduction in their financial capabilities.

Now, traders are trying to predict the timing of the US Fed’s transition to a change in the vector of monetary policy since the rise in unemployment to 4.3% in July and the slowdown in inflation to 2.9%, justifying the step. A reduction in the cost of borrowing will give the American economy a new impetus for growth and contribute to the revival of domestic demand, which, in turn, will increase The Home Depot Inc.’s profit by the end of the year.

Support and resistance

Technically, the instrument is trading within a downward channel. Last week, the price tested its lower border but could not settle below and resumed growth. Now, the quotes are trying to overcome 367.19 (Murrey level [7/8]), consolidation above which will allow them to reach 375.00 (Murrey level [8/8]), 382.81 (Murrey level [ 1/8]). After a breakdown of the middle line of Bollinger bands of ​​355.70, the downward dynamics will intensify to ​​343.75 (Murrey level [4/8]) and 335.94 (Murrey level [3/8]).

Technical indicators do not give a single signal: Bollinger bands are horizontal, the MACD histogram is increasing in the positive zone, and Stochastic is directed upward but entered the overbought zone.

Resistance levels: 367.19, 375.00, 382.81.

Support levels: 355.70, 343.75, 335.94.

THE HOME DEPOT INC.: SALES HAVE BEEN DECLINING FOR SEVEN QUARTERS

Trading tips

Long positions may be opened above 367.19, with the targets at 375.00, 382.81, and stop loss 362.00. Implementation period: 5–7 days.

Short positions may be opened below 355.70, with the targets at 343.75, 335.94 and stop loss 364.00.


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