Until recently, it was rarely witnessed of trading platforms segregating huge amounts of their advertising budget in the highly expensive medium that mainly targets renowned soccer team sponsorship.
Whilst this type of commercial advertising is highly costly, it is very high profile.
The latest trading platform to sign a sponsorship deal with a world-renowned soccer team is OANDA. A US-based soccer team New York Red Bulls on Friday announced that they will on an official basis partner with OANDA.
As part of this particular partnership, OANDA will play as the club’s official jersey sleeve patch partner. In addition, there will be an exclusive OANDA logo on the team attires. EA Sports must add the sleeve patch in the FIFA video games in the future.
The deal not only stands at jersey but extends to Red Bull assets. It did not forget to include experiential and branding assets at Red Bull events and media features. The New York participation in Major League Soccer is such a lucrative and high ticket value. This makes impacts both locally and globally.
Gavin Bambury, the Chief Executive Officer of OANDA, welcomed the deal by issuing a corporate statement: “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences. ”
Additionally, Marc de Grandpré, the General Manager of New York Red Bulls, concluded that “We feel thrilled to welcome OANDA to the Red Bull family. We are extremely proud to be the first sports industry partner for OANDA. We look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”
FIFA World Cup Unfulfilled Expectation
With the eagerly awaited FIFA World Cup Qatar 2022. The trend of trading platforms taking charge of football partnerships is unavoidable. In the report released in March, Crypto.com, one of the greatest growing digital asset firms will sponsor the show.
Although the deal has not yet been put on paper, the actualization of the deal will be the first of such high-profile sponsorship deals in football history.
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