Exness Acquires €75M Land in Cyprus — Hints at New “Exness Campus”

A comprehensive roundup of the latest developments in the global brokerage industry. Today's highlights feature major infrastructure moves, leverage innovation, and regional marketing pushes from leading brokers.

Exness Acquires €75M Land in Cyprus — Hints at New “Exness Campus”

Exness has completed the acquisition of a 200,000 m² plot of land in Paphos, Cyprus, for €75 million, marking one of the most significant physical investments made by a retail broker in the region. The land was previously held by the Bank of Cyprus’s Real Estate Management Unit (REMU), and the sale represents the unit’s largest asset disposal since its establishment in 2016.

Strategically located just 40 minutes from Exness’s Limassol headquarters, the property provides room for long-term operational scaling. Industry sources suggest it could become a purpose-built “Exness Campus” — a space that may include modern offices, R&D centers, or even employee housing to support global teams.

With office real estate tightening in Limassol and prices rising, the move is viewed as both strategic and cost-effective. It also signals Exness’s evolving posture as a broker investing in its physical and human capital infrastructure — a significant step beyond traditional digital-only brokerage operations.

IC Markets Rolls Out Dynamic Leverage for US Stock Traders

IC Markets has launched a new dynamic leverage model for trading US stock CFDs, giving clients more refined risk control depending on time-of-day volatility. Under the new system, leverage will automatically adjust as follows during the US market session:

• 🕓 1:20 shortly after market open
  
  
• ⏳ 1:10 one hour before close
  
  
• ⛔ 1:5 in the final 15 minutes of trading
  
  

This adjustment system is designed to help traders mitigate risks during periods of intense volatility, especially around market open and close. It’s also part of a broader trend in the brokerage industry where risk-responsive features are becoming more common, particularly as regulators emphasize investor protection.

This rollout complements IC Markets’ ongoing global expansion, which includes new regional offices and regulatory filings across the Middle East, Asia, and Africa.

FXTM Offers $120 Welcome Bonus to Malaysian Traders

FXTM has launched a new customer acquisition campaign in Malaysia, offering up to $120 in welcome bonuses to new users who open and verify trading accounts between June 16 and July 15.

The promotion is structured around user milestones: account opening, platform connection, and trade volume targets. It's accompanied by FXTM’s regional education program, giving new traders access to localized webinars and onboarding support in Bahasa Melayu and English.

This initiative continues FXTM’s strong focus on Southeast Asia, a region that has shown rapid retail growth and high mobile trading adoption. The localized strategy is expected to strengthen brand loyalty while onboarding a fresh wave of entry-level clients.

Market Takeaway

The brokerage space continues to evolve as leading players like Exness, IC Markets, and FXTM diversify beyond traditional offerings. Whether through infrastructure expansion, risk-adjusted trading tools, or geo-targeted promotions, brokers are sharpening their competitive edge in a crowded global market.

Expect more emphasis on physical presence, operational stability, and regionalized user experience as the year progresses.